Öncel points out that with the inclusion of thermal springs, coupled by the popular sea tourism, Çeşme's villages and seaside make it one of the world's most unique destinations. Öncel also explains that the thermal springs in Çeşme have been scientifically proven to be of higher quality compared to other thermal centers.
Öncel states that once hotels were allowed access to thermal resources, investments were directed at hotels' thermal centers and thus far 12 hotels' thermal investments have been completed which has resulted in the ongoing increase in thermal tourism.
Hotels which have set up thermal springs centers are now launching campaigns advertising Çeşme, not only as a popular seaside destination but also as a thermal spring, beauty and health tourism center, explains Öncel, who goes on to state:
''We are organizing appealing campaigns for the winter season. As a result of these campaigns our midweek capacity in the winter season has risen to between 30 and 50 percent full. On weekends we are filling up to 60 percent of capacity. We are now not only a summer destination, but also a competitive tourism destination in winter months. Due to the positive return from campaigns, we have decided to embark upon arranging even more comprehensive campaigns for next year. Some of our hotels have even decided to enlarge their thermal centers."
THERMAL TREATMENT CENTER PROJECT
Öncel also expresses plans to create a thermal treatment center in order to further advance thermal treatment options in Çeşme, however states that they are facing difficulties in finding land.
Öncel explains that they did find land appropriate for developing a thermal treatment center; however they are currently in deliberations due to the fact that the Ministry of Health had previously designated the spot as a hospital location. If the land is allocated, Öncel says that they will begin investing immediately.
Öncel notes that if a thermal springs treatment center is established in Çeşme, the region will further appeal to foreign tourists as a winter health tourism destination.
Altın Yunus Hotel Thermal Treatment Center Director Dr. Ilgaz Nacakoğlu says that German and Dutch tourists continue to show interest.
Explaining that in October Çeşme will be hosting the Balkan Spa Summit, Nacakoğlu states that they will be using the organization, which will be held with representatives from nine different countries, as a significant promotional opportunity.
According to Nacakoğlu, with the promotional efforts they will be embarking on, in the upcoming period Çeşme will become one of Europe's best known thermal centers.